Beth Tweddle’s Strategic Plan for a place in the Boardroom

OLYMPIC artistic gymnastic star Beth Tweddle has revealed how she is heading back to the class-room as part of a strategic career plan designed to equip her for a high performing place in the boardroom.

The 32-year-old will next month join a galaxy of elite sporting professionals including athletes Kelly Sotherton and Goldie Sayers, England Ashes legend Mathew Hoggard, rugby league Challenge Cup winning coach Lee Radford and Glasgow Rangers Director of Football Mark Allen on VSI’s MSC in Sporting Directorship.

Beth is not someone to rest on her laurels after a glittering medal laden career and has moved effortlessly from the performance arena to an increasingly important day-to-day involvement as a Director of Total Gymnastics and Switch the Play.

Both businesses are dedicated to sport, Total Gymnastics aims to give every child the opportunity to have a go at gymnastics and Switch The Play is helping athletes think about life away from sport (transition) and Beth believes the MSC will allow her to function even more successfully alongside the companies’ successful team of staff.

She revealed: “Gymnastics can be a very individual focused sport but I’ve always seen myself as part of a team and have enjoyed helping others in the gym during my time as an athlete.

“The course is about leadership which is something I enjoy and the business of sport where I am really looking forward to further developing my knowledge.”

Much has been said in the debate about legacy from successive Olympic Games with West Ham United’s occupancy of the London stadium proving controversial but Beth is able to point to other barometers of legacy from the home games and Brazil.

She explained: “Total Gymnastics goes in to schools to give expert coaching to youngsters and after the Games you see the increase in participation among the children. Their imaginations are captured and they want to have a go themselves.

“Total Gymnastics now see 2,500 children every week after school doing gymnastics. With our national curriculum programme we have taught in over 100 schools. Gymnastics is a great fundamental sport and provides a great foundation for a range of sports and I think schools are recognising that and embracing it.”

MSC co-founder Tony Faulkner is equally passionate about creating a generation of responsible, strategic leaders in sport who care about the medium and long term strategies of their franchises and sports.

He said: ”The course was created on the back of re-search across a range of sports that evidenced a need in the modern world for responsible leadership.

“Coaches in many sports are under pressure to deliver short term results and as a result they have little thought for the future or delivering any legacy for the community.

“Beth’s business is creating a real legacy for her sport and maybe an Olympic medalist or two!”

She may also help in the creation of the odd footballer.

She revealed: “We work with the academy set up at Manchester United because they have recognised gymnastic skill and strengths are so relevant to their game.”

Faulkner added: “We have a great mix of sports represented on the course and I am convinced that the more the cohort work together the more their knowledge exchange will result in them discovering synergies at all levels.”

To learn more about the MSc in Sports Directorship contact VSI

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