From the Premier League through to F1, rugby, cricket and hockey, there’s one name on everyone’s lips: the Sporting Director.

So why is a role only recently introduced in the UK such a hot topic? Quite simply, as sport has become big business, the need has arisen for organisations to develop a vision, philosophy and strategy to drive development and success. It’s something global brands have done for years, and now sport is making giant strides to catch-up with the introduction of the Sporting Director.


This is your opportunity to qualify for one of the most important roles in modern sport. The Master of Sporting Directorship is an accredited two year part time course that equips you with all the necessary skills to play a pivotal role in the performance of any major sporting organisation.

No other course provides applied neuroscience with real-world development in a high performance sporting environment.

Some of our masterclass speakers

Kevin Roberts

Exec Chairman Saatchi & Saatchi Worldwide
Kevin Roberts is the New York-based Executive Chairman of Saatchi & Saatchi – one of the world’s leading creative organisations with over 6500 people and 130 offices in 70 countries.

Rick Parry

Rick Parry is the former chief executive of Liverpool Football Club, and the former head of the FA Premier League. He is currently on the board of directors at New York Cosmos.

Frank Arnesen

Sporting Director
Frank Arnesen is a former Danish footballer and currently the Sporting Director of PAOK FC. Arnesen was Director of Football Tottenham Hotspur & Chelsea, as well as Sporting Director at Hamburger SV.

John O'Hare

Chief Superintendent Greater Manchester Police
John O'Hare leads on Special Operations and has fascinating insights into leadership in high pressure situations

Adrian Bevington

Adrian Bevington was Club England Managing Director at the Football Association, a position he has held from 2010 to 2015. Adrian believes that the Sporting Director role is the way forward

Andy Harrison

GB Cycling
Programmes Director responsible for the running of the Great Britain Cycling Team’s development programmes. He has also worked as a consultant to professional football, rugby and Formula One teams and was Olympic team manager for Great Britain's women's water polo squad at last year's Games.